Psychological Research in Management

Psychological Research in Management

Investigating the impact of using social media on organizational communication and job performance of employees (Case study: Parsian Insurance Company)

Document Type : Original Article

Authors
Atefe Avani 1
Ehtesham Rashidi 2
Hassan Barmaki 3
1 Master degree in public administration, Islamic Azad University, Semnan branch, Semnan, Iran.
2 Assistant Professor, Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran.
3 PhD student, Department of Public Administration, Semnan Branch, Islamic Azad University, Semnan, Iran.
Abstract
Organization strategies and digital businesses have recently made significant advances in information systems and communication technologies. The current study examines the relationship between the use of social media for communication, social relationships and job performance due to their potential theoretical and practical importance. This study was based on applied studies, documentary-analytical type. The statistical population of this study is employees of Parsian Insurance company in Semnan province (384) and a sample of infinite volume was selected and examined by stratified sampling. Respondents' opinions A questionnaire was used. Cronbach's alpha was used to determine its reliability. Data were analyzed using descriptive statistics and structural equation modeling using SPSS software. The present study shows that by using social media to establish vertical communication between leaders and subordinates, the development of interpersonal relationships for incompatible group actions and understanding of common goals in the team can be strengthened, discussion and rapid circulation of communication quality between leaders and subordinates are determined by the quality of communication exchanges, social media enables team members to be available when needed so employees can share resources and information and use social media for horizontal communication, news and get their opinions.
Keywords
Social media
Organizational communication
Employee performance
Parsian Insurance Co
Subjects

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Psychological Research in Management
Volume 8, Issue 2
September 2022
Pages 203-219